Aruga Technologies, a Pennsylvania start-up, has developed a technology platform that allows surfaces to self-wipe and remain continuously clean throughout contact with depositing fluids. The technology is inspired by how some natural surfaces, such as arteries, dolphin skin, and mussel use dynamic surface wrinkles to renew. Mimicking this phenomenon in synthetic surfaces decreases fouling and results in an optimized and sustainable surface. From water filtration and purification to petrochemical processing and bio-reactors, Aruga surfaces can add an element of sustainability that current solutions, such as complex chemical coatings and time intensive and expensive cleaning protocols, do not provide. Aruga has created a versatile and sustainable technology platform that addresses opportunities ranging from the longevity of cardiovascular implants to more efficient water purification and desalination, to enhanced drug manufacturing, all while reducing costs. Additionally, using inherently activated, engineered methods for dynamic deformation of self-cleaning surfaces one can reduce the need for chemical or mechanical de- fouling solutions that are costly and have an adverse impact on the environment. Aruga Technologies, 2018, http://innovation.biomimicry.org/team/aruga-technologies/