Developed in Brazil only a few years ago, the new planting technique is called muvuca. “In Portuguese, it means a lot of people in a very small place,” says Rodrigo Medeiros, Conservation International’s vice president of the Brazil program and the lead on the ground. The muvuca strategy demands that seeds from more than 200 native forest species are spread over every square meter of burnt and mismanaged land. The seeds are purchased from the Xingu Seed Network, which since 2007 has acted as a native seed supply for more than 30 organizations, thanks a collection of more than 400 seed collectors–many of whom are indigenous women and local youths. Several seeds germinate, compete between themselves for nutrients and sunlight, and the strongest ultimately become big trees. According to a 2014 study by the Food and Agriculture Organization and Bioversity International, more than 90% of native tree species planted with this strategy germinate, and they’re especially resilient, able to survive drought conditions for up to six months without irrigation.
Already a couple million trees have been planted, and it’s a win-win situation for all involved parties, says Medeiros. The coalition gets labor at a fair price. Indigenous communities can maintain their livelihoods and get recognition as the rightful owners of rainforest land. And farmers sign partnership agreements to fast-track recovery on their own land with logistical support. “Springs, rivers, and streams that were suffering from the lack of water are already beginning to show signs of recovery in the region,” says Medeiros, which has led to more productive soil and better yields for farmers, too.
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The Largest Ever Tropical Reforestation Is Planting 73 Million Trees in Fast Company
The project in the Brazilian Amazon is using a new technique for planting trees that results in more, stronger plants–and hopes to cover 70,000 acres in new forest
![Essequibo River [Photo: © Pete Oxford/iLCP/courtesy Conservation International]](https://images.fastcompany.net/image/upload/w_707,h_397,c_limit,f_auto,q_auto:best,fl_lossy/wp-cms/uploads/2017/10/13-heres-a-look-behind-the-largest-tropica-reforestation-projec-813x457.jpg 707w)
Essequibo River [Photo: © Pete Oxford/iLCP/courtesy Conservation International]
The nearest potentially inhabitable planet is about 70 trillion miles away, which means that, for now, and for the foreseeable future, Earth is the only life-supporting rock hurtling through infinite space we’ll ever know. It’s really not the best idea to let it burn up–and key to keeping it cool are the massive rainforests of the Amazon. Sadly, we’ve had a hard time not cutting them down.

Ecuador Amazon, Socio Bosque, stakeholders, map of territory of the Socio Bosque Program. [Photo: © Conservation International/photo by Katrin Olson] “If the world is to hit the 1.2°C or 2°C [degrees of warming] target that we all agreed to in Paris, then protecting tropical forests in particular has to be a big part of that,” M. Sanjayan, CEO of Conservation International, tells Fast Company. “It’s not just the trees that matter, but what kind of trees. If you’re really thinking about getting carbon dioxide out of atmosphere, then tropical forests are the ones that end up mattering the

Piles of logs from recently cleared forest. [Photo: © Conservation International/photo by Russell A. Mittermeier]
“This is not a stunt,” Sanjayan says. “It is a carefully controlled experiment to literally figure out how to do tropical restoration at scale, so that people can replicate it and we can drive the costs down dramatically.”Over the past 40 years, about 20% of the Amazon has been cut down or destroyed, and scientists worry that another 20% of the rainforest will be lost in the next couple of decades. So, instead of following precedent and planting saplings, which are labor and resource intensive to manage (and, depending on the selected species, may not be best-suited for the territory, resulting in less than ideal survival rates), the organizing coalition is trying something different.

Landscape near Rio Branco, Acre, Brazil. [Photo: © Kate Evans/CIFOR/courtesy Conservation International]
Developed in Brazil only a few years ago, the new planting technique is called muvuca. “In Portuguese, it means a lot of people in a very small place,” says Rodrigo Medeiros, Conservation International’s vice president of the Brazil program and the lead on the ground. The muvuca strategy demands that seeds from more than 200 native forest species are spread over every square meter of burnt and mismanaged land. The seeds are purchased from the Xingu Seed Network, which since 2007 has acted as a native seed supply for more than 30 organizations, thanks a collection of more than 400 seed collectors–many of whom are indigenous women and local youths.
Of course, even in nitrogen- and phosphorus-rich soil, only some of these seeds will survive–but that bit of natural selection is key to the muvuca magic. Several seeds germinate, compete between themselves for nutrients and sunlight, and the strongest ultimately become big trees. According to a 2014 study by the Food and Agriculture Organization and Bioversity International, more than 90% of native tree species planted with this strategy germinate, and they’re especially resilient, able to survive drought conditions for up to six months without irrigation.

Specimen of “Pau mulato” (Calycophyllum spruceanum) within the Amazon floodplain forest, “Ilha das Cinzas,” Amapá, Brazil. [Photo: © Daniel Kieling/courtesy Conservation International]
“With plant-by-plant reforestation techniques, you get a typical density of about 160 plants per hectare,” says Medeiros. “With muvuca, the initial outcome is 2,500 species per hectare. And after 10 years, you can reach 5,000 trees per hectare. It’s much more diverse, much more dense, and less expensive than traditional techniques.”Working alongside Conservation International are the Brazilian Ministry of Environment, the Global Environment Facility (GEF), the World Bank, the Brazilian Biodiversity Fund (Funbio), and Rock in Rio’s environmental arm “Amazonia Live.” While this coalition provides the high-level leadership, it’s actually indigenous communities and small family farmers who have ownership of this project.
In any given hectare, as many as 2,000 locals will be actively working together to reforest the land–typically private farmland but also government-owned protected zones and indigenous territories. Pay is issued evenly among participants, and families can earn about $700 per hectare reforested. The finances are typically managed by a local NGO in the field, with support from project sponsors.

Kamanja Penashekung, star of Under the Canopy VR film, stands at the edge of the Sipaliwini river near the Trio village of Kwamalasamutu. [Photo: © Conservation International/photo by John Martin]
Already a couple million trees have been planted, and it’s a win-win situation for all involved parties, says Medeiros. The coalition gets labor at a fair price. Indigenous communities can maintain their livelihoods and get recognition as the rightful owners of rainforest land. And farmers sign partnership agreements to fast-track recovery on their own land with logistical support. “Springs, rivers, and streams that were suffering from the lack of water are already beginning to show signs of recovery in the region,” says Medeiros, which has led to more productive soil and better yields for farmers, too.There’s more good news, as we’ve previously covered: Despite the reality that millions of acres of rainforest are still disappearing, there are now more trees and other vegetation on the planet than there were in 2003. This project will help Brazil move toward its Paris Agreement target of reforesting 12 million hectares of land by 2030, and may prove key in restoring much of what’s been lost in our lifetime.
John Converse Townsend covers smart solutions to social problems, as a writer and social media producer for Fast Company. He likes: black coffee, Zlatan Ibrahimovic, and long runs.
The multimillion dollar, six-year project, led by Conservation International, spans 30,000 hectares of land—the equivalent of the size of 30,000 soccer fields, or nearly 70,000 acres.
The effort will help Brazil move towards its Paris agreement target of reforesting 12 million hectares of land by 2030.
“This is a breathtakingly audacious project,” Dr. M. Sanjayan, CEO of Conservation International, said in a statement. “Together with an alliance of partners, we are undertaking the largest tropical forest restoration project in the world, driving down the cost of restoration in the process. The fate of the Amazon depends on getting this right—as do the region’s 25 million residents, its countless species and the climate of our planet.” The Amazon is the world’s largest rainforest, home to indigenous communities and an immense variety and richness of biodiversity. The latest survey detailed 381 new species discovered in 2014-2015 alone.
But this precious land has been threatened by decades of commercial exploitation of natural resources, minerals and agribusiness, as Conservation International editorial director Bruno Vander Velde writes, “leading to about 20 percent of original forest cover to be replaced by pastures and agricultural crops, without securing the well-being of the local population.”
“The reforestation project fills an urgent need to develop the region’s economy without destroying its forests and ensuring the well-being of its people,” he notes.
Fast Company reports that instead of planting saplings—which is labor- and resource-intensive—the reforestation effort will involve the “muvuca” strategy, a Portuguese word that means many people in a small place. The strategy involves the spreading of seeds from more than 200 native forest species over every square meter of deforested land and allowing natural selection to weed out the weaker plants. As Fast Company notes, a 2014 study by the Food and Agriculture Organization and Bioversity International found that the muvuca technique allowed more than 90 percent of native tree species planted to germinate. Not only that, they especially resilient and suited to survive drought conditions for up to six months.
According to Rodrigo Medeiros, vice president of Conservation International’s Brazil office, priority areas for the restoration effort include southern Amazonas, Rondônia, Acre, Pará and the Xingu watershed. Restoration activities will include the enrichment of existing secondary forest areas, sowing of selected native species, and, when necessary, direct planting of native species, Medeiros said.
The Brazilian Ministry of Environment, the Global Environment Facility, the World Bank, the Brazilian Biodiversity Fund, and Rock in Rio’s environmental arm “Amazonia Live” are also partners in this effort.