Some brief highlights from the history of transportation behavior advertising – including an epic bus ad from Denmark!

Gas handles in North Vancouver will soon sport climate change warnings.

In the US, there is a precedent for using art to discourage people from using quite so much gas. During World War II, the government rationed gasoline, set the country’s speed limit at 35 mph, and banned automobile racing. Special courts were set up to deal with people who drove “for pleasure.” If they were found guilty, their gasoline rations taken away. The Office of Price Administration, which was in charge of gas rationing, embarked on an advertising campaign to make conservation seem patriotic.

Doubling up on car travel

 

Out of all the conservation propaganda released during this period, “When you ride alone, you ride with Hitler” has had the most staying power. It’s been reworked so often that it’s acquired meme status.

To someone who has spent an awful lot of time looking at warning labels, the surprising thing is just how joyful old-fashioned conservation posters can be.

car-travel-2

When you scare people, you get their attention. But that’s not the only way. A meta-analysis of research into fear and behavior change found that, even more than feeling scared, what motivated people to change was the feeling that they could do something, that their actions had some power in the world.

See an epic bus ad from Denmark that is sure to make you laugh!