Facebook will be better at privacy for Europeans, but Americans, Asians, Africans and the rest of FB users are out of luck

“Just as Standard Oil once cornered 85% of the refined oil market, today Google drives 89% of internet searches, 95% of young adults on the internet use a Facebook product, Amazon accounts for 75% of ebook sales, while Google and Apple combined provide 99% of mobile operating systems”

Vince Cable calls for break-up of Google, Facebook and Amazon: Recent scandals have changed web giants from heroes to villains, says Lib Dem leader

Vince Cable suggested the public could be paid for their data.
 Vince Cable suggested the public could be paid for their data. Photograph: Andrew Matthews/PA

Vince Cable has compared Google, Amazon and Facebook to the US oil monopolies that exploited their market power more than a century ago – and called for them to be broken up.

In a speech in London, the Liberal Democrat leader said a series of recent scandals, including revelations about Facebook and Cambridge Analytica, meant the “tech titans” had “progressed from heroes to villains very quickly”.

Just as Standard Oil once cornered 85% of the refined oil market, today Google drives 89% of internet searches, 95% of young adults on the internet use a Facebook product, Amazon accounts for 75% of ebook sales, while Google and Apple combined provide 99% of mobile operating systems,” he said.

Cable, a former business secretary who worked as an economist before entering politics, said the power the giant firms exercised was not like that of traditional monopolies, which exploited their control of scarce resources such as raw materials to overcharge customers.

“Whatever these companies do, they are not price gouging – since their headline price is always zero,” he said. “It is the forces underlying this apparently free bounty that politicians must address.”

Cable raised four concerns: the use of platforms such as YouTube “as a conduit for content which society regards as unacceptable”; the systematic spread of fake news; the firms’ sheer size, making them “a barrier rather than a boon to entrepreneurship”, and the inability of tax authorities to force them to pay their fair share.

The new internet giants operate in a largely borderless world where their main source of profit is intangible intellectual property rather than measurable ‘things’. This is difficult to track and quantify and has turned national tax authorities into largely powerless bystanders,” he said.

He called for mergers to be more closely scrutinised and for authorities to engage in “trust-busting” – breaking up oversized companies that can exploit their dominance to harm consumers – adding that the European Union was better-placed to do this than national governments working alone.

There is a case for splitting Amazon into three separate businesses – one offering cloud computing, one acting as a general retailer and one offering a third-party marketplace. Other examples would be Facebook being forced to divest itself of Instagram and WhatsApp as a condition for operating in the EU, creating two new social media networks. Divesting Google of YouTube would be another,” he said.

Cable also said it was time to consider whether the public should be paid for handing over their data.

“The new oil is data. Data is the raw material which drives these firms and it is control of data which gives them an advantage over competitors,” he said.

By putting data in people’s hands and empowering them to choose who to sell it to, personal data would no longer be monopolised by the tech giants, and innovative insurgents could buy the data they needed instead of letting themselves be bought up to access the giants’ data pools.”

Politicians have been scrambling to address the challenge of regulating the sprawling tech firms, after a series of recent scandals.

Facebook founder Mark Zuckerberg donned a suit and tie to face hours of questioning by US politicians. And in Britain, the culture secretary, Matt Hancock, hauled in Facebook executives and warned them he would not allow them to “shirk their responsibilities to our citizens”.

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 Did senators questioning Facebook’s Mark Zuckerberg understand the internet? – video

The social media giant is changing its terms of service to put 70 percent of its users “out of reach” of the European Union’s sweeping new privacy law

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Facebook co-founder, Chairman and CEO Mark Zuckerberg testifies before the House Energy and Commerce Committee in the Rayburn House Office Building on Capitol Hill April 11, 2018 in Washington, D.C. (Photo: Chip Somodevilla/Getty Images)

Facebook CEO Mark Zuckerberg spent several hours of congressional testimony this month insisting that his company is seriously dedicated to improving user privacy protections in the aftermath of the Cambridge Analytica scandal, but these rhetorical gestures have been undermined by the social media giant’s ongoing efforts to deny privacy protections to a staggering 70 percent of its users worldwide.

“If the company succeeds in dodging the GDPR outside the E.U., users will be subject to lax U.S. privacy standards, which would allow the company to continue collecting data.”
—Tom McKay, Gizmodo

According to a Reuters report on Wednesday, Facebook is changing its terms of service to “put 1.5 billion users out of reach” of the European Union’s sweeping new privacy law, which will require companies to receive clear consent from users before mining their data and impose hefty fines on companies that violate the strict standards.

“Facebook members outside the United States and Canada, whether they know it or not, are currently governed by terms of service agreed with the company’s international headquarters in Ireland,” Reuters explains. “Next month, Facebook is planning to make that the case for only European users, meaning 1.5 billion members in Africa, Asia, Australia, and Latin America will not fall under the European Union’s General Data Protection Regulation (GDPR), which takes effect on May 25.”

As for the hundreds of millions of Facebook users in the U.S. and Canada, they will benefit from the E.U.’s new privacy standards only if the company decides to extend them to North America.

In an interview with Reuters earlier this month, Zuckerberg provoked ridicule by declaring that his company will only adhere to the stringent new standards outside of Europe “in spirit.”

“”People’s lives are [Facebook’s] product. That’s why Zuckerberg couldn’t tell U.S. lawmakers to hurry up and draft their own GDPR. He’s the CEO saddled with trying to sell an anti-privacy, anti-transparency position.”

“If the company succeeds in dodging the GDPR outside the E.U., users will be subject to lax U.S. privacy standards, which would allow the company to continue collecting data,” notes Gizmodo‘s Tom McKay. “(Given that Congress is currently controlled by Republicans allergic to regulation, it seems unlikely anything about that is going to change on a legislative level following Zuckerberg’s testimony before them earlier this month.)”

Facebook’s terms of service change comes as the company is still under intense scrutiny following the Cambridge Analytica data breach scandal, which exposed the personal data of more than 80 million users. Additionally, as Common Dreams reported earlier this month, Facebook admitted that “malicious actors” have mined the personal information of most of its two billion users.

In an article on Wednesday, Natasha Lomas of Techcrunch notes that the heightened attention to Facebook’s lax privacy standards has highlighted the “ugly underlying truth of Facebook’s business,” which is that it “relies on surveillance to function.”

“People’s lives are its product,” Lomas writes. “That’s why Zuckerberg couldn’t tell U.S. lawmakers to hurry up and draft their own GDPR. He’s the CEO saddled with trying to sell an anti-privacy, anti-transparency position—just as policymakers are waking up to what that really means.”