Results show that interventions that focus on social, cultural, and moral norms have the most significant effect on travel behavior

“Dear diary, I took the bus today!” – Cost-efficient travel behavior influencers, June 15th, 2020 By Saumya Jain “Soft” transportation policy measures can influence a significant reduction in personal car use, according to a new research published in Transportation Research Part D. The Behavioral Toolkit identifies six psychological variables that can affect travel behavior: attitudes; emotions; habits;  social, cultural, and moral norms; knowledge and awareness; …